I received a newsletter from Globalworks (see my previous post) announcing that they had won three more awards for their beach ads. Â Just thought I’d quote from the newsletter about who created the ad:
A multicultural creative team at GlobalWorks created the spots. The creative director was born in England; the art director is from Venezuela; the producer is from Puerto Rico; and the copywriter is from the Dominican Republic. The directors of the spots hail from Puerto Rico and Argentina, respectively.
Optimum makes me happy honey
’cause I’m savin’ lots of money.
Let’s all get the triple play.
That’s the last line of the latest Optimum Triple Play commercial inundating the airwaves. I think it’s pure genius. Not just this commercial, but the one before it, which starts out:
Optimum Triple Play,
is in the house.
At which point the house is blown up by pirates’ canon fire. If you’re on the east coast, you’ve probably seen one or both of these commercials. Especially the second one I quoted. I was eventually able to track down the company that was responsible for making these ads for Optimum (which is a subsidiary [I think] of Cablevision).
Now before I go any further, let me make clear that I am in no way affiliated with Cablevision or GlobalWorks. In fact, I receive Time Warner Cable service.
Before I get into showing you the commercials, you have to see the opening page for GlobalWorks. I’d suggest you use headphones, but speakers turned up will do just as well.